As part of the appointment of 10 Associates in June 2016 by Xscape to redefine their brand proposition, an on going relationship has led to various seasonal and creative campaigns being produced throughout the year for Xscape Castleford and Milton Keynes.
For their annual winter campaign we were tasked with produce an eye-catching campaign to highlight the start of the snow season, targeting both extreme sport individuals and families. The campaign came to life through the concept of “Xhilaration not hibernation”, and imagery was created using Xscape’s signature ‘X’.
As well as idea generation, creative copywriting, retouching, animation and design for print, the project came to life through a variety of offline and online channels. To coincide with the advertising a social media competition was launched with banners and posters around the Xscape building.
This work was produced whilst at at 10 Associates, Mirfield.