Xscape Snow Season.

For their annual winter campaign for Xscape Castleford and Milton Keynes, I was tasked with producing an eye-catching campaign to highlight the start of the snow season, targeting both extreme sport individuals and families. The campaign came to life through the concept of “Xhilaration not hibernation”, and imagery was created using Xscape’s signature ‘X’.

As well as idea generation, creative copywriting, retouching, animation and design for print, the project came to life through a variety of offline and online channels. To coincide with the advertising a social media competition was launched with banners and posters around the Xscape building.