Much less of a ‘And Now for Something Completely Different’ feel, drawing upon the British comedy sketch group’s surreal outlook as inspiration to produce a creative and visually stunning campaign for stylist lifestyle brand, The Lounge Co. Aimed at driving website traffic for The Lounge Co. and also footfall to its London location in Chiswick High Road.
The concept ‘A Lot of Life Happens on Your Sofa’, features oversized commonplace objects on a sofa which are teamed with everyday actions such as ‘vegging’ and ‘spooning’.
Working with photographer, Angus McDonald, and creative Leeds duo Lord Whitney, the concept visuals brought the large props to life for the campaign which launched October 2018 in London.
As well as the creative concept, photography, retouching. The campaign came to life with advertising in the Metro newspaper, on 48 sheets and 6 Sheets as well as escalators on the London Underground over a 6 week period as well as paid activity on social media.
“A joy to work with. They gave us a multitude of creative avenues to explore following our initial meeting and we pulled together elements from several of them. But the visual impact of the Monty Python-inspired giant props really bowled us over. We think it will give us some real cut-through amongst all the advertising noise across London.”
Craig Lyus, Head of trade at The Lounge Co
This work was produced whilst at at 10 Associates, Mirfield.