In a saturated market of mass market lower quality sofas, few remain with strong values towards craftsmanship where sofas are regarded as an investment and not as a disposable product. Part of the Saxon family, Sofas by Saxon is a Lancashire born company that aims to create not just sofas but timeless pieces that will not just last, but improve with age.
Saxon wanted to recognise these values, use the equity held in the Saxon name, and a reposition them as a household name and leader in both quality and comfort. We worked with them on a rebranding that brought the Saxon name to the forefront and brought this to life by capturing essence of the brand ‘when everything sits right’.
The brand was rolled out across advertising concepts, web banners, literature and stationary.
This work was produced whilst at at 10 Associates, Mirfield.