Jacuzzi® has become renowned throughout the world as the global leader and innovator in the field of luxury, technologically-advanced products for bathrooms and spas.
The task was to develop an exciting new brand campaign for its SASHA product range, a state of the art sauna, shower and hamman experience, focusing on the concept of wellness.
A new look and feel for SASHA was developed including a new logo, photography and brought together in a campaign led through both offline and online channels.
Over a 5-month period, the campaign generated conversation online and offline, in trade and consumer markets, supported by traditional PR tactics and the development of a strong tone of voice on Jacuzzi® UK’s social media channels.
A dedicated social media strategy resulted in Jacuzzi® Facebook ‘likes’ increasing by more than 50% over 5 months, whilst Jacuzzi® Twitter earned over 48,000 impressions during the campaign.
This work was produced whilst at at TK Agency, Leeds.