Primary Diets is a subsidiary of AB Agri, established in 1996 is a UK based supplier of piglet pre-starter feeds, starter feeds and concentrates across Europe. As well as offering continually monitoring progression, an ongoing & comprehensive research programme allows Primary Diets to push the boundaries of piglet nutrition and lead in their field.
The challenge was to produce an identity and proposition that represented not just their high quality nutrition expertise but the ongoing relationship with farmer's and their individual business needs in sustainability, efficiency and growth and and get their piglets off to the best start possible
The result was a new proposition, “best decisons, made together”, which came to life with a new logo inspired by the relationship between Primary Diets and the farmers coming together. This logo was complimented with a more modern typeface, a colour palette inspired by nature and the piglets. New photography for case studies was also commissioned.
The brand was extensively rolled out across stationary, interior and exterior signage and graphics, trade press, and a responsive website design.
This work was produced whilst at at 10 Associates, Mirfield.