Piccadilly Basin, is a mixed use development area situated near Piccadilly Station and a short walk from Manchester's iconic Northern Quarter. Owned by Town Centre Securities, originally this area served as a gateway for businesses onto the Leeds Liverpool Canal.
The task was to position Piccadilly Basin as an upcoming hub for creativity and culture in Manchester, with space for residential, business and leisure opportunities. Although benefitting from its location next to one of the most well connected train stations in the country, it was chosen that ‘Piccadilly’ should be dropped to allow the area going forward to be defined simply as, The Basin.
The identity was inspired the area’s defining feature, a grand arch, originally serving as the entrance to the Rochdale Canal Company's warehouses and wharves from Dale Street. This visual cue of the arch, symbolised not just the area’s historic significance as simply an entrance to the city of Manchester but also but also as a '“gateway” to culture and creativity. Contemporary illustrations were inspired by narrowboats with bright heritage colours forming part of the visual identity.
Manchester’s distivctive charm was captured in the ide
The proposition “a flow of it’s own” was created, taking cue from both the canal and the creativity individuality the area wanted to envelop.
The brand came to life through signage, environmental graphic and ambient advertising concepts.
This work was produced whilst at at 10 Associates, Mirfield.