Based in Grimsby, the home of the UK's fish processing industry, Oceanwide have been a specialist importer of frozen exotic fish and seafood for supply-to-trade for over 20 years. Unlike some of the larger companies in the traditional fishing industry, rarity and quality not quantity is key to their offering, obtaining specialist fish from far corners of the world.
Oceanwide were looking to update their image with a more global look whilst retaining their heritage as a family run business. A crafted typographic logo was developed from their name, a clever timeless mark which would be synonymous with Oceanwide whilst imagery from Grimsby brought the connection to their Yorkshire roots.
Alongside the new visual identity, stationary, adverts, social media graphics packaging and web design concepts were developed.