Part of a family-owned, British company, Saxon Furniture, who have been hand-crafting quality sofas for 30 years, the sofa manufacturer needed to establish the Lovely Sofas brand and reposition them among hefty competition.
Our remit was to build a brand proposition and personality around the Lovely Sofas brand, that would drive deeper emotional connections with audiences in this highly saturated and competitive landscape, making it truly live up to its name.
“The Lovely Sofas brand really had been in hibernation, so we tasked 10 Associates with bringing it back to life. They totally nailed our brand proposition by redefining what ‘lovely’ meant. The Big Idea ‘Life of Lovely’ builds a compelling and engaging brand story with a distinct tone of voice. We are proud and excited to relaunch the Lovely Sofas brand which now truly delivers on its name. Lovely!”
MD of Saxon Furniture Ltd
This work was produced whilst at at 10 Associates, Mirfield.