Part of AB Agri's Asia division, ISN provides agricultural nutrition expertise and access to a global supply chain of across Asia's growing market. Providing both expertise in technical aspects across the various stages of raising livestock they also provide a resource for identifying opportunities and advancing farmer's businesses.
The name ISN, formerly Speciality Nutrition International, was developed with AB Agri and represented bringing the importance of the international aspects to the front of the business, but using the abbreviation ISN.
In conjunction with the new name the brand narrative was created, informed by the skilfully engineered approach to find the right nutrition solutions. The proposition came together through the “driving change through ingenuity”. Which informed the language and the way the visual identity was developed, in particular the new logo. The loop representing the ingenuity that informs everything that they do.
Brand guidelines were created that comprised of both the visual identity of the brand but also the brand story, narrative and tone of voice.
The brand was delivered with retouched conceptual imagery, stationary, two stand design for events in Vietnam. As well as literature, a brand film and product film, email invitations, adverts and apparel for staff on site, a website was also developed.
This work was produced whilst at at 10 Associates, Mirfield.