Andrews Gwynne is a private wealth management firm, providing a bespoke discretionary service to a number of high-net-worth clients for the last 35 years.
Their brand needed to reflect their heritage, personal client relationships and reserved nature of the industry. These values of the business were taken as a starting point to create a contemporary marque that emphasised quality and trust.
A unique simple icon was crafted using a grid and interconnection of circles that a single continuous line.
As part of the project a photography shoot was commissioned. This took place in the Corn Exchange, an iconic Leeds landmark. Portrait photography was taken of the and campaign imagery using the intricate ceiling structure as a backdrop.
As part of the rebrand, their website was reimagined using the new brand guidelines, retouched imagery and a simple flat user interface.
"A really happy and productive day was had by all!"
Samantha Teale, Office Manager & PA
This work was produced whilst at at TK Agency, Leeds.